Learn to choose an effective subject line.
A first impression is often a lasting impression. But how do you make a strong impression on your first attempt? Well, when applying for a job, a simple way is to use a great subject line in your cover letter. This not only adds weight to the letter but also increases your chance of being noticed and shortlisted. The tips below explain how a good subject line can make your job application more effective.
Make the most of the subject line
Do not leave the subject line on your cover letter blank. It is a small space, but one that can make a huge difference—provided you use the right words. So, rather than write only the job code, try to squeeze in as much info as possible. Only, remember to keep it short. A good example of this would be, ‘Experienced Research Fellow Applying for the Position of Librarian (Job #123)’.
Keep it short and simple
Stick to the basics and do not try anything fancy here. A brief and to-the-point subject line is the key to success. Avoid using any informal words or salutations and keep the humour away. Remember that the employer has very little time to scan through letters. Should he find something inappropriate in your subject line, he might just brush aside your entire application.
Use the right keywords
Nowadays, many employers use an applicant tracking system (ATS). The ATS scans CVs and cover letters for specific keywords. Insert the right keywords in your subject line to ensure that your application reaches the next round of (human) short-listing. For instance, you could write, ‘Experienced Teacher for Third-Grade Teaching Position.”
Finally, in your hurry to send out multiple job applications, do not make an error in the subject line. Proofread and crosscheck to ensure that your subject line is perfect. If you are applying for two jobs simultaneously, the biggest blunder would be to mix up the subject lines of the two cover letters! This could lead to your application being rejected at both places without your CV even being considered. So, be very careful.
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Email Subject Lines for Resumes and Job Applications
These days, a lot of your job search, networking, and other business communication is conducted via email. Employers receive tons of emails a day, and many times, whether or not an email gets opened depends entirely on its subject line. To make sure your emails are read, you need a clear, professional subject line. It's especially important when you're emailing a resume to apply for a job.
Why the Subject Line Is Important
The subject line (along with the name or email address of the sender) is the first thing people see while scanning their inboxes.
Because emails can contain viruses, as well as irrelevant information, busy people rarely open all their email. The decision to open — or delete — an email is made based mainly on the subject line and the sender. When you leave the subject line blank, your email may likely end up marked as spam or deleted.
Recipients may not be familiar with your name when you send a job search, networking, or other business emails. Therefore, the subject line is your opportunity to introduce yourself. This is the first step to making a strong first impression so that your resume is opened and read.
Tips for Writing an Effective Email Subject Line
Keep it professional. This goes for both your subject line and your email address. The subject line shouldn’t include any informal words or phrases like “Hey” or “What’s Up.” Use only professional, polite language.
Also make sure that your email address is appropriately professional – email@example.com could make the hiring manager wonder how serious a contribution you would make to their company.
Note why you are writing. You need to make sure that your subject line will be of interest and considered relevant in order to get your email read. Make it relevant by including keywords related to your reason for writing.
When you are networking, state what you are interested in, or why you are contacting the person, in your subject line.
You might be asking for information, or requesting a meeting, advice, or referral.
If someone recommended the contact, definitely include their name in the subject line. Networking emails can be the most difficult to get noticed, because the person emailing isn’t seeking to solve a specific problem or fill a position. Your subject line is your opportunity to grab their attention and make them want to know more about you.
Mention the job title. In an email applying for a job, use the job title as the subject line, so the employer knows what position you are interested in. That helps busy hiring managers who are recruiting for multiple positions see at a glance which job you are applying for.
Mentioning the job title is also helpful in case there is an automated filter that categorizes the hiring manager’s email. With the right subject line, you’ll be sure that your application is placed in the appropriate folder to be seen in a timely manner. You can include your name as well, or “referred by” if someone recommended that you apply.
In your follow-up correspondence (particularly a thank you email after an interview), “Thank You” can precede the title of the job.
Keep it short and specific. The more specific you can make your subject line, the easier it will be for the recipient to categorize your email quickly, and respond appropriately.
Be as succinct as possible though, as lengthy subject lines may be cut off, and could lose the most important information.
Many people check their email on mobile devices that display only 25-30 characters of the subject line. You’ll have much more space if they are reading on a computer, and when they open the email they will see the whole subject. Use the first few words to get to the point, and leave the extra information like your credentials and experience for the end.
Edit, edit, edit. When editing your email before sending it, also be sure to proofread your subject line. Since the subject line is your first impression, you want to be sure that your writing is clear and free of errors.
Email Subject Line Examples
For inspiration, here are several examples of clear, to-the-point subject lines:
- Administrative Assistant Job - Your Name
- Job Inquiry - Your Name
- Managing Director Position
- Job Posting #321: District Sales Manager
- Communications Director Position - Your Name
- Application for Sales Associate
- Inquiry - Your Name
- Social Media Expert Seeking New Opportunity
- Marketing Director Looking for Next Role - 10 years experience
- Research Assistant Resume
- Referral - Your Name
- Referred by FirstName LastName
- Informational Interview Request - XYZ College Student
- Thank You - Job Title Interview
- Meeting Follow Up - Subject of Meeting
- Meeting Request - Your Name
What Else to Include in Your Email
The subject line is just one aspect of an email cover letter. In order to make the best impression, your email message needs to be professionally written and carefully proofread. You'll also need to consider how to address the letter's recipient, use an appropriate sign-off, and which font and font size to opt for. Here is more advice on job search email etiquette, and some sample email cover letters to review before sending your own.